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MICHELINA
Illustratrated fable 2005
Michelina fears the dark, she sees it everywhere. Fortunately, there is a magic crystal she can use to make it go away. Old fashion sketches together with 3D and hyperreal finishing gave the illustrations the exact feel I wanted for this personal project.![]()
80% Design
20% Concept![]()
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VAZUMO
Search engine 2007
Vazumo.com is a search engine designed to help users find companies, products and services in a specific location. The brand strategy and development, revolving around the tagline ‘search and gather’, was galvanized by a zesty and welcoming testimonial.![]()
40% Creative direction
40% Design
20% QA
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SPACE LAB
YouTube channel 2011-12
YouTube and Lenovo launched a challenge for 14-18 year olds around the world to submit an experiment that could be carried out by NASA aboard the International Space Station. 10 million visitors in the first week and over 51 million video views so far for an idea, 250 miles above earth, for the world to see.![]()
80% Design
20% UX![]()
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MAIL ONLINE
iPad app 2010
With over 90 million users a month the MailOnline is the Britain’s number one newspaper website and the globally second most visited. Now there’s also an iPad app to read it instantly, even when offline. The readers responded with over 20,000 downloads in the first week.![]()
60% Design
40% UX![]()
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WE, L'AQUILA
Website 2011
Google offered its technologies to help saving the memory of L'Aquila, an artistic city in the heart of Italy, which was hit by a powerful earthquake in April 2009. A community response site allowed people to upload photos, videos and short stories to remember the past and inspire the future.![]()
40% Brand strategy
30% Web design
30% Media campaign
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YOUR FILM FESTIVAL
YouTube channel 2012
YouTube launched a global search for the world best storytellers. A competition open to everyone with 15 minutes to tell a story, millions of people to watch it and $500,000 to make a new one, produced by no less than Ridley Scott and Michael Fassbender.![]()
40% Brand strategy
30% Web design
30% Media campaign![]()
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SECRET POLICEMAN’S BALL
Landing page – YT channel – Facebook app 2012
Amnesty International celebrated its fifty years of supporting Free Speech with a huge comedy show on 4th March in Radio City Music Hall in New York. Website, FB app and YT channel were produced to promote online the event, all with great supporting illustrations by McBess.![]()
100% Design![]()
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YOUTUBE DOODLES
Customised YouTube logos 2011-12
YouTube Doodles (or ‘Yoodles’) are customised versions of the YouTube online logo to promote upcoming events on the site. From the Royal Wedding to the re-opening of the Bolshoi Theatre in Moscow, the challenge was to produce a massive effect within a miniature size.![]()
50% Concept
50% Design![]()
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O2
E-learning course 2009
O2 employs around 13,000 people in the UK. This e-learning programme was meant to diffuse the company business principles amongst their employees. Information and visual aspects had of course to comply with the well-defined company tone-of-voice and brand values.![]()
50% Creative direction
35% Design
15% QA![]()
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SAFFRON INTERACTIVE
Online identity 2008
Saffron is a learning provider, working with big clients around the world. Its corporate identity needed a new twist in order to hit the market with a refreshed, recognisable and bold presence. The company’s distinctive human factor mixed with its digital peculiarity became the trademarks.![]()
45% Creative direction
45% Design
10% Photography![]()
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123SING!
Classic FM’s event microsite 2010
123sing! was a three day festival of singing organized by Classic FM to celebrate singing, inspire people to start singing and raise funds for the charity Music Makers. The site needed to provide an online space for a continued engagement with the audience as well as to promote the event.![]()
20% Concept
60% Design
20% QA
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ELOPAK
Illustration for magazine ad 2005
Elopak is the inventor of Pure-Pak, the world's first paperboard carton solution. In 2005, the company required a series of magazine ads, B2B communication and corporate videos to advertise the innovative aspect of the product.![]()
100% Design![]()
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MICHELINA
Illustratrated fable 2005
Michelina fears the dark, she sees it everywhere. Fortunately, there is a magic crystal she can use to make it go away. Old fashion sketches together with 3D and hyperreal finishing gave the illustrations the exact feel I wanted for this personal project.![]()
80% Design
20% Concept![]()
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VAZUMO
Search engine 2007
Vazumo.com is a search engine designed to help users find companies, products and services in a specific location. The brand strategy and development, revolving around the tagline ‘search and gather’, was galvanized by a zesty and welcoming testimonial.![]()
40% Creative direction
40% Design
20% QA
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Over the course of my career, I have had the opportunity to work as motion graphics designer and video compositor on projects ranging from music videos, commercials, corporate videos, promos, TV opening sequences and rich media for clients such Sony, Universal Records, Microsoft, ADR Rome Airports .... This reel highlights part of my work.
I am a Visual Designer in London and over the past ten years I have worked at various studios and companies conceptualizing, art directing, designing and executing a wide range of projects for high profile brand names.
During this period, I have explored most of the visual communication fields including interactive, moving image, illustration, print and brand. These have crossed and grown organically into each other, providing me an extensive and dynamic expertise to draw upon in my projects.
Milan, Dublin and, in the last four years, London have been my base locations to date.
If you want to take a look at my full CV, need any further information or just want to say ‘Hi’, give me a shout at marcorotoli@gmail.com
A special thank and credit to Alberto for coding and developing this site.
If you need you can get in touch with him at info@gixodesign.com
